Slime Billboards on 1-75

Water Coalition places ‘slime’ billboards along I-75
By Virginia Chamlee | 12.07.11 | 12:48 pm

Slime Billboard
One of the Florida Water Coalition billboards (Pic by Florida Water Coalition)
The Florida Water Coalition, a group that recently filed a petition against the state’s recently drafted water rules, has put up two billboards in an effort to “educate Floridians and visitors about the state’s widespread algae pollution problem and to urge citizens to let their government representatives know that they don’t want more delays – they want clear limits on the amount of sewage, manure and fertilizer pollution in our public waters.”
Both billboards contain a photograph of a large-scale algal bloom in Fanning Springs, an area that was once clear all the way to its sandy bottom. According to the Coalition, “development and large-scale agricultural operations in the spring’s watershed have spewed pollution underground into the aquifer, and it bubbles up in the spring, altering the water chemistry and triggering nauseating toxic algae outbreaks.”
One billboard is loicated on Interstate 75 between Gainesville and Ocala, the other is also on I-75, just south of Lake City.
The Florida Water Coalition — which is comprised of the Florida Wildlife Federation, Earthjustice, the Environmental Confederation of Southwest Florida, the Conservancy of Southwest Florida and the St. Johns Riverkeeper — recently filed a petition against the state’s “numeric nutrient criteria,” a set of standards they argue aren’t strong enough to ward off nutrient pollution in waterways.
The coalition has argued that the standards are so poor, in fact, that they “would actually be less protective than no numeric nutrient standards.” Many environmentalists have argued that the government dragged its feet in producing the standards, and is now favoring the polluters over the public.
“The toxic algae that comes from sewage, manure and fertilizer runoff is a public health threat. It is poisoning our drinking water and making people sick,” said Monica Reimer, an attorney with Earthjustice, in a press release. “Among other things, it causes respiratory problems, stomach problems, and rashes.”
Another problem, says Reimer, is that the pollution is harming businesses across the state.
“We depend on tourists to run our economy,” Reimer said. “Look at the reality on our billboards. This is obviously not good for Florida tourism. This affects jobs.”
According to a press release, the funding for the billboards came from grassroots activists. Though there are currently only two billboards erected, the Coalition has hopes it can spread its message across the state as the campaign expands.